The Australian Ultra Runners’ Association (AURA) is proud to release its strategic plan that will underpin the development and growth of our organisation and sport to 2022 and beyond.
To facilitate strategy the AURA Executive Committee met on 11 August 2017 to outline a framework for the development of the strategy. It was agreed the strategy would address a number of key areas:
Online research of AURA members, non members, race organisers and elite athletes was undertaken to ascertain prevailing attitudes and set benchmarks.
Sub committees comprising volunteer AURA members were then setup to address each of the key strategic areas. The input and findings of these subcommittees has been invaluable in the development of this strategic plan document.